Saul Bass ieri e oggi...

Interessante articolo realizzato da Christian Annyas, un designer americano che si è andato a cercare e a studiare che fine avessero fatto nel corso degli anni i loghi disegnati e realizzati da Saul Bass per alcune delle principali aziende statunitensi. Stiamo parlando di logotipi fatti dagli anni '50 agli anni '70, loghi famosiissimi modificati a volte da illustri sconosicuti e a volte da valenti studi grafici, ma non ci può certo dire che tutti hanno fatto una bella fine. E' comunque molto interessante vedere come nel tempo l'immagine di una azienda sia stata modificata nel suo logo principale, aldilà di ogni possibile fusione e cambio aziendale che possa essere avvenuto nel corso del tempo, a volte ci vuole anche coraggio a cambiare un logo proveniente da un vero genio della grafica come Saul Bass.

• LAWRY’S FOODS (1959)
  Original design by Saul Bass
• LAWRY’S FOODS
  3D version. Date unknown

• ALCOA (1963)
  Original design by Saul Bass
• ALCOA (1999)
  Revitalized logo. Revitalizer unknown

• CELANESE (1965)
  Original design by Saul Bass
• CELANESE (200x)
  Designer unknown

• MINOLTA (1978)
  Original design by Saul Bass
• MINOLTA (2003)
  Designer unknown

• AT&T (1986)
  Original design by Saul Bass
• AT&T (2005)
  Redesigned by Interbrand

• FULLER PAINTS (1964)
  Original design by Saul Bass
• FULLER O’BRIEN
  Only the name has changed

 KIBUN (1964)
The company still uses the same symbol

 ROCKWELL INTERNATIONAL (1968)
The logo was used until 2001, when Rockwell International was split into two companies, Rockwell Automation and Rockwell Collins

 BELL (1969)
Used until 1984, when Bell became AT&T and Bass was hired to design their new logo

• DIXIE (1969)
  Original design by Saul Bass
• DIXIE (2007?)
  Designer unknown

• QUAKER (1971)
  Original design by Saul Bass
• QUAKER (2010)
  Designed by Wallace Church

WARNER COMMUNICATIONS (1972)
Currently used by Warner Music Group

• UNITED WAY (1972)
  Original design by Saul Bass
• UNITED WAY (2004)
  Designed by FutureBrand in 2004

• UNITED (1973)
  Original design by Saul Bass
• UNITED (2010)
  Designed by Onoma Design in 1991

• GIRL SCOUTS (1978)
  Original design by Saul Bass
• GIRL SCOUTS (2010)
  Redesigned by OCD Agency

• GEFFEN RECORDS (1980)
  Original design by Saul Bass
• GEFFEN RECORDS
  Designer unknown

 FRONTIER AIRLINES (1981)
The logo has been used until 1986, when Frontier Airlines filed for bankruptcy

 GENERAL FOODS (1984)
The logo has been used until the merger with Kraft in 1990.

• Y.W.C.A. (1988)
  Original design by Saul Bass
• Y.W.C.A. (2004)
  Designed by Landor SF

 AVERY (1990)
Avery changed their name to Avery Dennison after a merger. The company still uses the same symbol and typeface as in 1990